Rug Cleaning in Santa Monica


Why do we love rug cleaning so much?

Because area rugs are so responsive to the combination of our rug cleaning expertise, focused effort, and the desire to please.

Every area rug that enters our plant receives the highest degree of attention and highest quality of cleaning.

We offer Rug Cleaning in Santa Monica for oriental rugs, designer rugs, exotic rugs (sisal, raffia, abaca, seagrass, coir), chainstitch and needlepoints (they are blocked and sized first), animal skins, Green shags (Flokati), Chinese, Carousel (popcorn), Irish wool, Spanish, sculptured, art silk, silk, cotton, Moroccan, Persian, Russian, Tibetan, Navajo, South American, braided, crewel, hook, Dhurrie, Kilim, Armenian, runners and cut rugs.

In other words, if you have it we will clean it. Contact us today!

We also clean tapestries, wall hangings, Belgium, Scandinavian, and French Abusson rugs, even Chinese Emperor Palace rugs.

When accepting an area rug for cleaning, our top priority is to find out what your expectations are. There is no point in spending money if there is no value in return.

We are skillful enough to be able to provide this information before anything is written up. If there is doubt, we test the rug while you are with us to determine the results that may be realistically achieved.

The second thing to determine is whether the cost of cleaning is warranted in terms of the value of the rug. In many cases, we often tell people not to spend the money to get the carpet cleaned.

We find this to be a good policy since, in many instances, people go on to tell us that they have other rugs at home that are much better and they will bring them in for cleaning when in need. Honesty is always the best way to do business.

Needless to say, we do not have one of those 16 foot automatic scrubbers that you toss the rug into. All of our rug cleaning is done by hand and cleaning units (the shampoo process, followed by the steam cleaning process). We have a lift or big fans for fast drying. We do incorporate dry cleaning in some situations.


Our In Plant Process Consist of The Following Steps:

Rugs are brought back to our plant for a thorough inspection. This inspection includes things such as size, type, colors, odors, soil conditions, overall condition of construction of rug, condition of the fibers, fringe, edges and face of rug. All of these issues and conditions are all noted on our extensive Plant Ticket and communicated with you. After discussing and reviewing, we will either perform the work based on our ticket with you. If we picked up or had the rugs or work picked up by movers, we will call you and go over the report with you. We will then either fax or email the Inspection sheet and ask that you sign and return back to us. Then we can start our cleaning process.

All area rugs are thoroughly rug dusted. Rug dusting dates back to the beginning of area rugs. Taking them outside, hanging them and literally beating them to remove the loose debris, as well as the small grit which embeds itself within the fibers and the tightly woven back of the rugs. This step alone is probably the most important and least performed by most other companies. This essential step, in most cases can actually take more time than the actual cleaning of the rug. Clients are absolutely baffled by the amount of this dry soil that is removed from their rugs. especially, when the house and rugs are vacuumed throughout the week. This is due to the years and years of slow build up of that real fine grit that eventually works its way to the backing of your rugs. Why is dry soil so important in the cleaning process? This grit when walked upon acts as an abrasive and tears and abrades the fibers where most traffic occurs. Eventually causing the fibers to break down, tear and abrade away. Traffic paths are these areas where the abrasion causes the most irreversible damage.

Problem areas are then worked on. These commonly include things such as urine spots, bad traffic paths, food and oil spots, etc. Basically, any type of situation which is not part of the rug or the original design. These are worked upon first, because some spots may need products or chemicals where they do not work as well when the fibers are wet. Another reason is that sometimes when you clean the rug first you may remove the top dirt, but may not remove the root of the problem. Such as the apple juice spill which had dried, but the sticky residue from the sugar in the juice is attracting the dirt from everybody who walks on it. The dirt will be cleaned away, but the stickiness remains. It is always important to work on these areas while you can still see them, instead of after when the rug looks great but still contains the residue which will start re attracting as soon as the rug gets home.

Then we shampoo the area rug. This step is one of the biggest differences between us and others. The idea of not pre scrubbing fibers to literally break the dirt’s and oils baffles us? When you take a shower and wash your hair, do you just spray soap on your head and rinse it off? Well, this is what almost everybody else does. We actually use another machine called a, “Rotor or Shampooer”. This is a totally separate machine whose sole purpose is to break down the dirt and oils in the highly walked upon or trafficked areas of your carpets. The shampooer is a large soft bristled brush attached to a circular rotating machine which scrubs these areas with a gentle type of shampoo. This loosens and breaks down the dirt and oils, allowing them to suspend in place, making the removal of them much easier than not. We associate this particular machine as our blending machine. It is used in the dirty areas, allowing us to do more work in the needed areas and blend into the areas not in the same need. We will spend more of our attention where it is needed, less attention where it is not.

Then we steam clean. Did you know there is no “steam” in steam cleaning? Steam cleaning received its name due to the steam which shoots out of the sides of the carpet wand when being used. Steam cleaning is basically hot, soapy water. Steam cleaning is the rinse. Now that the spots have been worked on and removed, the fibers have been shampooed and the dirt and oils have been loosened and suspended mid-fiber, the fibers are now rinsed to flush all of the impurities within the area rugs out. Sometimes you will spend a little more effort in some areas, due to the extent of the soils and wear in an area.

If there is fringing, the fringing is brushed, untangled and straightened out, then is shampooed by hand,usually with a type of fringe bleach to help the fringe go back to a similar original look. Usually white or off white, this can usually be accomplished with several consecutive cleanings.
The area rug is then brushed or groomed in the direction that the nap is laying, the fringe is brushed out again, then it is either hung with fans, or kept on the ground to dry, depending on the particular type and weave of the rug. Some rugs are even stapled down to a wood floor so that they do not shrink, contract, buckle or wave during the cleaning. Sisal’s, Coir, Needle points, Mitered rugs are all types which need to be stapled to a wood floor.

Once dried, they are taken down and laid in the middle of our plant floor and inspected by our plant manager and several others. We determine if the rug is finished or if there are areas which need additional work and attention. We turn the rug over and perform an additional rug dusting to make sure we have removed all of the debris and dry soil from the rug that we can. Once this is done, we usually steam clean the front or face of the rug and then rehang or lay on the floor to dry. Once it is dry, we perform a final inspection, make sure all spots and concerns are taken care of. We also need to make sure if the rug or item came in with any type of odor, that we have done everything to remove or at least make a lot better or a lot more tolerable.

Repairs are done at this point, always after the cleaning. The reason rugs or items are repaired after cleaning is because the fiber color is now a true color, not the color with the dirts and oils upon it.

If the rug or item is going to be treated with a protectant, this is the time that this process would take place. Area rug padding would be measured and cut. Once all of the work is completed, we roll the rug up and place the rug in our completed area rug bins. You are now contacted and told that we can deliver or you may have the item picked up.

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If you have any additional questions or concerns,

please call our office and speak directly to us.
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